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Experian
FICO Mailer
Experian
Fico Mailers are perhaps one of the most
common types of industry mailers and generally
one of the least expensive. Experian Fico
Mailers will tend to yield high response
rates though will also provide a mix of
qualified and unqualified candidates. The
Experian Fico Mailer provides significant
flexibility in terms of reach and lead criteria
selection. With CPS Experian Fico Mailers,
you may choose an Experian Fico range within
a specific geographic boundary adjacent
to the dealership, using pre- determined
Zip Codes. Additionally, with this mailer
you can target certain Experian Fico ranges
based on what your current lender criteria.
This can be anywhere from a 500 Experian
Fico range for a true sub-prime customer,
to a 550 or higher range for a non- prime
customer. You may even target prime customers.
Please consult with a CPS marketing consultant
for further details about the Experian Fico
Mailers.
Go
to Direct
Mail Invitations to view sample mailers.
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