Equifax Beacon Mailer

Equifax Beacon Mailers are perhaps one of the most common types of industry mailers and generally one of the least expensive. Equifax Beacon Mailers will tend to yield high response rates though will also provide a mix of qualified and unqualified candidates. The Equifax Beacon Mailer provides significant flexibility in terms of reach and lead criteria selection. With CPS Equifax Beacon Mailers, you may choose an Equifax beacon range within a specific geographic boundary adjacent to the dealership, using pre- determined Zip Codes. Additionally, with this mailer you can target certain Equifax beacon ranges based on what your current lender criteria. This can be anywhere from a 500 Equifax beacon range for a true sub-prime customer, to a 550 or higher range for a non- prime customer. You may even target prime customers. Please consult with a CPS marketing consultant for further details about the Equifax Beacon Mailers.

Go to Direct Mail Invitations to view sample mailers.