Consumer
Portfolio Services (CPS) is a publicly traded
specialty finance company, founded in 1991.
As a specialty finance company, we maintain
the distinct advantage of having direct access
to leading credit bureaus as suppliers for
our direct mail lists. We therefore ensure
that our lists are accurate and up-to-date.
Since inception, our direct mail management
solutions for auto dealerships have set industry
standards. By launching thousands of direct
mail campaigns for leading auto dealerships,
we have learned who your prospective customers
are, how to reach them, how and why they respond
to direct mail. Our industry insight and marketing
expertise has lead us to develop CPS Direct
Mail Marketing Solutions, a process involving
the right ingredients for your campaign's
success.
CPS
Direct Mail Management Solutions
-
A
trusted campaign consultant:
Successful direct
mail campaigns entail planning countless
details, a significant time investment
and first-hand mail-based marketing experience.
From the start, we will assign a marketing
consultant to work closely with you throughout
your campaign. From selecting the appropriate
lists, promotional tools and mailers,
to creating unique, customized mailers,
to assisting with the launch, we ensure
that your campaign will run on schedule
and according to plan.
-
The
right message: With
competition from countless direct mail
marketing firms, a professional and tailored
presentation can mean the difference between
a customer visit and the wastebasket.
Over the years, we have learned how to
create personalized, time sensitive, high
impact mailers to achieve the greatest
response rate.
-
Complete
Marketing Packages: CPS
believes our customers deserve to make
marketing choices based on their unique
business needs. That's why CPS offers
the full spectrum of direct marketing
solutions to fit with your marketing budget,
geographic location, season, financial
targets and other factors. Our product
offering includes a wide variety of direct
mailers such as certificate pre-qualified
mailers, special promotions and give-a-ways,
personalized envelopes and customized
promotions. As the one-stop-shop marketing
solutions provider, you will not have
to run around from vendor to vendor.
-
Exclusive
Leads: CPS
has established partnerships with the
leading credit bureaus and agencies. Our
leads are therefore current and non-recycled.
With our highly segmented lists, you can
target lower or higher risk prospects.
Select from Equifax, Experian or transunion
- based screened lists. Discharged bankruptcy's,
pre-discharged bankruptcy's, and other
filtered lists. As a value-added bonus,
we offer CPS Internet Direct, our Internet-based
lead generation service to deliver real
time prospects that are in the market
for buying a car today.
- Experience
that counts: CPS
is a nationally recognized auto finance
company, which has worked closely with auto
dealers all over the country. By selecting
us to provide your direct mail marketing
needs, you gain a partner with extensive
knowledge of the sub-prime automotive industry.
Since we purchase sub-prime finance contracts
from auto dealerships, we are committed
to building your brand identity and long-term
growth, knowing that your success defines
our own.
Management
Team
Our
management team consists of highly talented
sales and marketing personnel with a solid
foundation in the automotive industry. Members
have served in such capacities as: special
finance manager, finance director, sales manager,
general manager, and marketing manager before
joining us. Since we speak the same language,
you will not have to spend your time educating
us about your customers or business. Instead,
we will provide our knowledge of leading direct
mail marketing strategies, the latest innovative
products and promotions, and what you can
reasonably expect from the right mix of marketing
tools. With our combined automotive and direct
mail expertise, we are uniquely positioned
to provide your dealership with the most effective
sub-prime marketing campaigns. |
